Motivating Through Play The Gamified Store That Boosts Employee Engagement
Playtika is a leading developer of mobile games with a vibrant internal culture. I was tasked with designing an internal web platform modeled as a virtual store, where employees could redeem Playticoins (the company’s internal reward currency) for gadgets, experiences, and branded items. This portal was part of a broader employer branding initiative aimed at increasing employee motivation, engagement, and recognition. The design had to be playful and interactive, while staying aligned with Playtika’s brand identity. The result was a gamified shopping experience that felt native to the culture of a gaming company.
The Result A Fun Seamless Platform That Employees Love to Use
The portal delivered exactly what was needed a dynamic and branded interface that motivates employees through tangible rewards and fun interactions. The design blended seamlessly with Playtika’s visual language, reinforcing the brand internally. The platform was met with positive feedback from both HR and employees, who found it easy to use, visually engaging, and a refreshing addition to their work environment. It became more than just a store, it became part of the employee experience.
