Sentra is a technology startup developing advanced data security solutions for cloud environments. The goal of the project was to create a new website that reflects the company's high level of expertise, builds client trust and effectively converts traffic into leads. We conducted an in-depth analysis of the target audience, studied user behavior and competitor strategies, and reviewed performance metrics of the previous site. Based on these insights, we developed a new digital strategy and delivered a redesign aligned with Sentra's growth objectives and brand ambitions.