Modernizing a Legacy Brand Without Losing Its Core Identity
Variscite is a well-established manufacturer of embedded electronic systems, serving the global tech industry for over 30 years. The challenge was to lead a full rebranding effort that refreshed the company’s visual identity across all platforms while preserving brand recognition and customer trust. We conducted extensive research into the audience and market, evaluated performance metrics from existing platforms and studied the company's brand perception. The result was a strategic shift that balances a modernized look and feel with the values and continuity that long-time clients expect.
The Result A Cohesive Visual System Rooted in Trust and Progress
We developed a unified visual language that spans all brand touchpoints including packaging, digital platforms and communication materials. The new identity clearly signals the company’s evolution and commitment to innovation while maintaining the recognition and trust it has earned over decades. The result is a brand that feels current and competitive without abandoning the legacy that defines it.
